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  • A green and white midnight as new kit released at brand new store

    A green and white midnight as new kit released at brand new store

    By: Newsroom Staff on 05 Aug, 2020 16:15

  • CELTIC Football Club is delighted to announce the official opening of its newly re-fitted flagship store at Celtic Park, the Celtic Superstore.

    In advance of the Club’s eagerly awaited midnight kit launch tonight*, Celtic star Christopher Jullien today cut the ribbon on the new store which will provide fans with a fantastic new retail experience at the home of Scotland’s 9-in-a-row Champions.

    And our fans can see the brilliant new store for themselves from midnight tonight as Celtic’s new home kit is released.  

    Working with its brand new partner adidas, the global leader in football, the new superstore will feature a brand new retail concept, found in adidas’ own retail stores and in other key wholesale partners in UK, Europe and beyond.

    Celtic’s very own city centre retail hub at Argyle Street in Glasgow has also benefited from this fantastic re-design.

    ​​​Both stores have been planned and designed with supporter journey at the forefront to ensure the best fan experience on match days and beyond.

    ​Bringing together the heritage and identities of Celtic and adidas, the new stores are sure to be a massive hit with our fans.

    The club’s signature, iconic green colour scheme has been introduced throughout via illumination and graphics. An illuminated famous club Crest features in both stores creating theatre and supporter engagement touch points

    Club, player & fan chants and quotes have been introduced with graphics to engage with our fans.  The stores also feature Celtic’s legends statistics to pay homage to some of our great heroes.

    Of course, at the centre of all our stores will be the famous Celtic jersey, one of the most famous and most recognizable in world football.  The new adidas home kit has been given a phenomenal reception by our fans and now it is has arrived. Glasgow has been green and white for sometime and tonight will be no different.

    With the new hoops being joined by other jersey releases and the fantastic range of adidas training wear already announced, there is huge excitement from our fans about our new high quality partnership.

    We were delighted to launch our new partnership with adidas last month and we now partner with the global leader in football, in what is believed to be the biggest kit deal ever announced across Scottish sport.

    We welcome adidas to Celtic and we welcome all our supporters to enjoy our fantastic new retail experience. 

    *The new Celtic Superstore will be open between 12 midnight and 2am, and will re-open at 7am Thursday. 

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