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  • Eden Mill and Celtic team up for three more years

    Eden Mill and Celtic team up for three more years

    By: Newsroom Staff on 13 Nov, 2019 14:14

  • EDEN Mill St Andrews and Celtic Football Club today announced the signing of a new three-year sponsorship deal.   

    The partnership has already proven to be hugely successful and has helped the gin brand to keep its place as one of the most instantly recognisable gin brands in the UK.

    Eden Mill collaborated with Celtic during their successful run of nine trophies in a row and have engaged with the Celtic support on gin products such as The Invincible Gin, Double Treble, and more recently the Trinity Treble. 

    They also engaged with the support showcasing our whisky blends, kick-starting the products with The 1967 to celebrate the Lisbon Lions, right through to celebrating The Treble Treble Whisky.

    The launch today took place at the fantastic new Blendworks facility in Glasgow’s prestigious Princes Square venue.  The Blendworks initiative started off in St Andrews at the Rusacks Hotel, where Eden Mill invited Celtic stars Scott Brown and Mikael Lustig along to create the Invincibles Gin with it's distillers, in their first of the iconic collaboration gin series.

    The marketing video for this was entered into the Scottish Gin Awards two years ago and gave Eden Mill a gold award for 'Marketing of the Year'. Due to the success and high demand since this, Eden Mill found more and more customers making the journey to St Andrews to make their own gin.

    Eden Mill then decided to open up a new location in Princes Square, Glasgow which has proven to be hugely popular amongst its second largest customer base.

    The Blendworks venue is a fantastic place where expert gin tutors will guide customers through the process of creating a unique bespoke gin, tailored entirely to their personal taste.

    Eden Mill are launching a competition to the Celtic support for fans to come along and create Eden Mill's next Celtic Gin in Blendworks with members of the first team.

    For more information and to sign up, click HERE 

    Chiara Kelly, Sponsorship Manager at Eden Mill said: “Celtic supporters have given us really positive feedback around our various shops and venues over the years. With the club going from strength to strength, we have found Eden Mill has also been doing the same which made this new three-year deal a very easy decision.

    “The sponsorship has opened so many doors for Eden Mill and with the success over the years, it has allowed us to expand and evolve into one of the leading brands within the UK”.

    Gordon Kaye, Celtic’s Head of Business Development added:  “We are delighted to confirm this new partnership with Eden Mill, a leading brand in this sector and one which has proven to be so popular with our supporters.

    "We are pleased to continue this really positive relationship which will again deliver great benefits to the club and our fans.”

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